It’s been six months since the release of singer-songwriter Dia Frampton and film composer Joseph Trapanese‘s pop-orchestral partnership ARCHIS, and the team has already released three music videos accompanying the six-track EP released last February 23.
In a new behind the scenes video, Dia Frampton takes us through the shooting of two of her music videos, “Let Me Love” and “Bittersweet.”
“The video concept for ‘Let Me Love,’” Frampton explains, “is really just about that moment of giving up and being swallowed up by something. For me, it was Los Angeles.”
In the video, a stripped-down and bare Khalif Boyd wrestles with the barren red walls mimicking blood. He struggles to escape while feelings of loss, delusion and entrapment are felt.
That struggle is particularly felt in the line, “All the dreams that I’m chasing / Break my heart then replace it,” signifying–at least for me–the struggle to keep your dreams afloat when you feel like giving up, only to realize that “love is all that [you] have,” so you continue to keep your dream alive.
In the video for “Bittersweet”–which I might add is my favorite track off the EP (because it’s the one that somehow manages to make me shed a tear every time)–a bed-ridden Joey battles with the sucking and pulling of his bed and sheets.
“I wrote that song about a relationship–not a boyfriend, a relationship with somebody very close to me–and it was a relationship that went bad,” Frampton explains.
The video emits a supernatural feel where a lone man seems to be at a dark point in his life. He battles against the world and seems to be giving it all he’s got, but he only continues to get pulled back down.
As Frampton sings, “Take these tired wings / Home is calling you to sleep,” a feeling of desperation and hopelessness arises. Perhaps it is of loss and letting go of something or someone you hold dear to you.
While the style of these videos may not tend to mainstream consumption–it doesn’t have a clear story or plot-line and doesn’t showcase Frampton as some cheesy pop singer–there is integrity in these videos.
It’s more about the feeling and emotions that come from the music. Rather than a story, it’s making you feel something.
And that should be enough to keep you holding on.