It wasn’t too long ago that the up-and-coming singer-songwriter Maggie Rogers took the Internet by storm when she stunned Pharrell Williams with her demo of “Alaska” during a visit to her university.
Williams had nothing but praise for Rogers. “I’ve never heard anything that sounds like that. That’s a drug for me,” he said.
That meeting went on to garner over 2 million views on YouTube and skyrocketed Rogers’ career. Eager fans grew obsessed with her music — a unique blend of folk imagery inspired by nature and the euphoric experience of electronic dance music.
So it’s no surprise that the folks at The North Face would team up with Rogers, sponsoring her newest single “Split Stones” in her first brand endorsement deal. The partnership seems a perfect match as her music, inspired by the outdoors, takes inspiration from hiking and walking in nature as well as the dance music she fell in love with through her travels in Europe.
As Rogers has her music to promote, The North Face is celebrating the launch of their new Ventrix jacket, their latest in “cold weather technology” that is an insulated jacket that releases excess heat with motion that promotes warmth and breathability in cooler conditions.
And I don’t know about you, but that jacket is looking pretty fresh to me.
After a year-long nationwide tour including appearances on The Tonight Show With Jimmy Fallon, Late Night With Seth Meyers, BBC Radio 1 and NPR’s Tiny Desk Concert, Rogers has solidified herself as the next “artist to watch.”
This couldn’t seem like a better match.
Check out "The Release Project," which is Rogers' and The North Face's newly launched collaborative digital experience that releases parts of her song through movement.